Fill-In-The-Blanks Email Subject Line Templates
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Your email subject line is one of the most important parts of your email. That’s
because it has one job: to get attention and get the open. If it fails, your
entire email fails.
So how do you write an awesome email subject line? Simple – just fill in the
blanks on the following templates! Take a look…
1. [Something bad
happened]—now what?
Example: Your product launch bombed – now what?
Example: Your product launch bombed – now what?
2. [Option 1 or Option
2] – which is better?
Example: PPC or Facebook ads – which is better?
Example: PPC or Facebook ads – which is better?
3. Last chance: [get
some benefit/discount/etc]!
Example: Last chance to get 75% off!
Example: Last chance to get 75% off!
4. [This thing]
disappears in 24 hours…
Example: This $50 off coupon code disappears in 24 hours…
Example: This $50 off coupon code disappears in 24 hours…
5. [Buy something now]
and save [$X amount]…
Example: Buy Contentaire now save $25…
Example: Buy Contentaire now save $25…
6. How to [get a
benefit] on a shoestring budget…
Example: How to start a business on a shoestring budget…
Example: How to start a business on a shoestring budget…
7. How absolutely anyone
can [Get a Benefit]…
Example: How absolutely anyone can write an amazing novel…
Example: How absolutely anyone can write an amazing novel…
8. [Number] weird ways
to [Get a Benefit]…
Example: 3 weird ways to get rid of belly fat…
Example: 3 weird ways to get rid of belly fat…
9. How to [Get a
Benefit], fast…
Example: How to get rid of aphids, fast…
Example: How to get rid of aphids, fast…
10. Who else wants to
[Get a Benefit]?
Example: Who else wants to catch trophy fish?
Example: Who else wants to catch trophy fish?
11. The #1 best way to
[Get a Benefit]…
Example: The #1 best way to choose a puppy…
Example: The #1 best way to choose a puppy…
12. How safe [is your
object]?
Example: How safe are your online accounts?
Example: How safe are your online accounts?
13. [Some process] made
easy…
Example: Getting rid of cellulite made easy…
Example: Getting rid of cellulite made easy…
14. I’m pulling the plug
[on some offer]…
Example: I’m pulling the plug on this early-bird offer tonight…
Example: I’m pulling the plug on this early-bird offer tonight…
15. Are you making these
[type of] mistakes?
Example: Are you making these copywriting mistakes?
Example: Are you making these copywriting mistakes?
16. How [some specific
thing][resulted in some bad thing]…
Example: How my addiction destroyed my career…
Example: How my addiction destroyed my career…
17. Are you afraid of
[some task]?
Example: Are you afraid of testing and tracking?
Example: Are you afraid of testing and tracking?
18. Get the insider
secrets to [some topic]…
Example: Get the insider secrets for profitable product launches…
Example: Get the insider secrets for profitable product launches…
19. Do you ever [feel or
act some way]?
Example: Do you ever hate trying on bathing suits?
Example: Do you ever hate trying on bathing suits?
20. How to think like
[some successful person]…
Example: How to think like a wealthy entrepreneur…
Example: How to think like a wealthy entrepreneur…
21. Ever dream about
[some good thing]?
Example: Ever dream about traveling to Europe?
Example: Ever dream about traveling to Europe?
22. You’ll never believe what
this [type of person] did…
Example: You’ll never believe what this waitress did to start a business…
Example: You’ll never believe what this waitress did to start a business…
23. Start [getting some benefit]
for just [low dollar amount]…
Example: Start getting targeted traffic for just $1…
Example: Start getting targeted traffic for just $1…
24. How I [did some astonishing
thing]…
Example: How I got on the New York Times bestseller list…
Example: How I got on the New York Times bestseller list…
25. FLASH SALE: [description]
Example: FLASH SALE: Four hours, $40 off!
Example: FLASH SALE: Four hours, $40 off!
26. The quick and easy way to
[Get a Benefit]…
Example: The quick and easy way to lose 10 pounds
Example: The quick and easy way to lose 10 pounds
27. Why [something bad happens]…
Example: Why businesses fail…
Example: Why businesses fail…
28. Here’s why some [people]
almost always [get good results]…
Example: Here’s why some runners almost always win their races….
Example: Here’s why some runners almost always win their races….
29. Is [something you thought
was a good thing actually doing a bad thing]?
Example: Is your novel putting people to sleep?
Example: Is your novel putting people to sleep?
30. The ultimate guide to
[getting some benefit]…
Example: The ultimate guide to remodeling your kitchen…
Example: The ultimate guide to remodeling your kitchen…
31. The ultimate list of [some
type of thing]…
Example: The ultimate list of email subject line templates…
Example: The ultimate list of email subject line templates…
32. A surprising way to [get a
benefit]
Example: A surprising way to get a promotion…
Example: A surprising way to get a promotion…
33. How to simplify [some
process]
Example: How to simplify conversion testing…
Example: How to simplify conversion testing…
34. Want [some benefit]? Read
this…
Example: Want more traffic? Read this…
Example: Want more traffic? Read this…
35. What’s even better than
[some good thing]?
Example: What’s even better than eating chocolate cake while dieting?
36. The article every [type of person] needs to read…
Example: The article every parent needs to read…
Example: What’s even better than eating chocolate cake while dieting?
36. The article every [type of person] needs to read…
Example: The article every parent needs to read…
37. Why you need [some thing]…
Example: Why you need this meal-planning app…
Example: Why you need this meal-planning app…
38. Where to get [some good
thing]…
Example: Where to get the best hotel discounts…
Example: Where to get the best hotel discounts…
39. Can you [get a good result]
without [some specific thing]?
Example: Can you land a $100,000 job without a college degree?
Example: Can you land a $100,000 job without a college degree?
40. The science behind [some
topic]
Example: The science behind melting fat…
Example: The science behind melting fat…
41. Save [time/money] with these
[type of] hacks…
Example: Save time with these productivity hacks…
Example: Save time with these productivity hacks…
42. Don’t [take some action]
until [you do some other thing]…
Example: Don’t buy a DSLR camera until you read this…
Example: Don’t buy a DSLR camera until you read this…
43. Should you [take some
action]?
Example: Should you upload your book to Kindle?
Example: Should you upload your book to Kindle?
44. [Something useful] for [some
group of people]…
Example: Delicious, easy recipes for dieters…
Example: Delicious, easy recipes for dieters…
45. How to get your first
[desirable result]…
Example: How to get your first book deal…
Example: How to get your first book deal…
46. Improve [some result] fast…
Example: Improve your golf swing fast…
Example: Improve your golf swing fast…
47. Skip the [type of] learning
curve…
Example: Skip the car-buying learning curve…
Example: Skip the car-buying learning curve…
48. Avoiding [some bad thing]…
Example: Avoiding dangerous toxins in your foods…
Example: Avoiding dangerous toxins in your foods…
49. The secrets behind [some
topic or result]…
Example: The secrets behind writing $1 million copy….
Example: The secrets behind writing $1 million copy….
50. An embarrassingly simple way
to [get a benefit]…
Example: An embarrassingly simple way to impress your dinner-party guests…
Example: An embarrassingly simple way to impress your dinner-party guests…
So there you have it – fill in the blank email subject templates. Put these to
work for you today to see what they can do for your open rates!
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